Shape campaign style
Form, SHAPE, is a basis. Form is the essence. The theme is visually translated in the campaign style by means of a clear-cut formal idiom, typography and palette. A dynamic logo that mutates into a new form with each manifestation ensures a continuum of refreshing and variegated imagery.
The strong but austere font seeks out the tension with the void of the residual space. An apparent simplicity is retained in the design by working with just two basic colours besides black and white, allowing full leeway to convey the message clearly.